Pain-free Expansion for North Down Physio
A Holywood-based physiotherapy business which specialises in sports injuries and back pain has expanded in order to cope with demand for the unique services it offers.
Julia Webster, who established North Down Physio six years ago, has invested £200,000 in the first phase of a five-year expansion programme, which initially includes a new treatment centre in Holywood. She has also extended her 11-strong core team to include five physiotherapists, two massage therapists, a sports podiatrist, a sports performance coach as well as admin support staff.
Her future plans include further specialist treatments and advisory services to complement the existing multidisciplinary approach to client care.
Julia, a highly qualified physiotherapist, is one of only a few in Northern Ireland to be accredited in the Sarah Key method, a unique approach to the treatment of back pain where she uses her feet to mobilise joints and spinal muscle to alleviate pain.
The physio-come-businesswoman, who has worked at major events including the London Olympics, the Commonwealth Games, and the recent Gran Fondo has seen a significant growth in demand for specialist services over the last three years.
“The treatment of sports injuries is one of our key specialisms and this is reflected in the changing focus of sport locally. Enthusiasts are pushing themselves and their bodies further than ever before through cycling, running, triathlons, adventure races and even iron-man events. Participants know they have to invest in their health and look after their bodies – as much as their equipment - if they are to achieve success and sustain their competitive edge over the long term.”
It is not just the sporting population who are demanding the expert touch. Julia also noted that today’s more sedentary lifestyle and long hours working at computers have created a need for the specialist back and spine treatments her team provide:
“There is no doubt that the average person spends more time working at a desk, which, combined with poor posture, can affect the spine and cause acute, and often chronic pain. We’ve noticed a surge in demand for non-invasive treatments such as the Sarah Key method, myofascial release, acupuncture and pilates, all of which has influenced and driven our longer term expansion plans.”