230 Jobs at Asda NI through Growth of Online Shopping

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The roll-out of Asda’s online shopping offering has resulted in a significant jobs boost across its 17 Northern Ireland  stores with 230 jobs being created to service the retailer’s e-commerce business in the region.


The investment also reflects the overwhelming response to Asda’s online shopping options with uptake of its Click & Collect services growing by 533% year-on-year in NI – the highest level of regional growth in the UK.


The new jobs cover all aspects of on-line shopping and include home delivery drivers, personal shoppers, and section leaders. All colleagues have been fully trained in advance of the busy pre-Christmas shopping period when demand for both the Click & Collect and Home Shopping services is expected to surge further.


Now available province-wide, Click & Collect caters for changing customer lifestyles, particularly those wanting greater flexibility so that their shopping fits seamlessly into their lives.


Increasing access to Asda is also a key pillar of its five year strategy which has seen it redefine value retailing and respond directly to the changing retail landscape. This has included significant investment in innovation, structures and roles as it seeks to deliver the right fit for today’s convenience-focused consumer. 


“We recognised the need for changes in a rapidly changing market so we now have a shopping experience which is the same for all shoppers, whether they’re on mobile, online or in store,” commented George Rankin, Senior Director for Asda NI.


“Fundamentally this is why the introduction of Click & Collect – including a same day service – has been such a huge success.  It’s about offering customers choice, so when we include our home delivery service, it means access to Asda is available to the entire community irrespective of our store locations or how customers choose to shop.  Technology makes these choices possible and it’s our colleagues who make them happen.”


As part of its drive to establish itself as leader in tech-driven service innovation, Asda has also appointed an e-commerce manager, Ciara Smith, who will be responsible for implementing and driving forward the company’s innovations at a local level.


“This isn’t a battle between  on-line or off-line,” said Ciara, “but an integrated approach which will seamlessly combine bricks and mortar with online shopping to make Asda the most accessible and convenient retail experience available.  With Christmas fast approaching we expect a further boost in demand for the new services, and with our new team in place, we’re ready to cater for everyone.”


The ‘clicks and bricks’ combination is central to Asda’s long term growth plans for its Northern Ireland stores and 5000-strong colleague base.